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How Many Hearing Aids Are Sold Annually

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How Much Do Hearing Aids Cost

DON’T Buy Hearing Aids Until You Watch This! | Premium vs. Advanced Hearing Aid Technology

The prices we cover here are what a typical hearing clinic Canada will charge for the latest-generation hearing aids. The prices listed below are per hearing aid. At House of Hearing we are exceptionally good at negotiating favourable terms with manufacturers and we pass on our savings directly to our clients. Therefore, House of Hearings prices are significantly lower than the national average. Additionally, our clients that qualify, regularly take advantage of our 0% financing option.

Why The New Label

While an estimated 30 million Americans have hearing loss, only about one to three in 10 adults older than age 50 who might benefit from hearing aids use them. This matters because hearing loss can lead to social isolation, a decline in memory and thinking skills, and a higher risk for dementia. But hearing aids — the primary treatment for hearing loss in older adults — simply aren’t an option for many Americans.

A pair of hearing aids runs $5,600 on average — a cost that health insurance doesn’t typically pick up. In order to get the devices, people with hearing loss must have a medical exam to rule out the slim chance of a serious medical problem that is causing the hearing loss, or they must sign a waiver opting out of the exam. You can only buy hearing aids through an audiologist or a licensed hearing aid dispenser, who is authorized to test hearing and sell hearing aids.

The cost of the hearing aids covers these professional services and may include up to 4 years of follow-up at no extra cost. But hearing professionals usually contract with just a few brands. That means that choosing a hearing professional limits a person’s hearing aid choices, and changing audiologists as a result of location or personal preference could require a person to change hearing aids, too.

Due in part to these hurdles, once a person starts to lose their hearing, they wait an average of 7 years before they seek help.

How Much Do In

Hearing aid costs vary widely based on the brand, technology, and type of service. The distribution model will also influence price are you buying directly from the company or through a third party? Purchasing a hearing aid is an investment in a complex medical device, and prospective buyers should expect to pay from about $1,000 to $5,000 for a pair.

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Hearing Aids Market Share Insights

Some of the prominent market players are Phonak Benson Hearing GN Store Nord A/S Starkey MED-EL William Demant Holding A/S Medtronic Widex USA, Inc. and Sivantos Pte LTD. The market is dominated by leading six companies: Sonova, William Demant, Sivantos, GN ReSound, Starkey Technologies, and Widex, accounting for over 90% share of the overall market.

Furthermore, manufacturing outsourcing has emerged as a key trend among market participants to further gain or sustain their position in the market. China and South Korea are among the key destinations where most of the manufacturing outsourcing is happening due to superior manufacturing expertise, low manufacturing cost, and a strong presence of trained professionals.

Audiologists’ Group Says It Has No Input


In Manitoba, audiologists must be licensed by the Manitoba Speech and Hearing Association .

The group declined to be interviewed, but in a statement it said, “The MSHA has no input as to how these prices are determined, nor do we have any input as to how the clinic breaks down their fee schedule.”

Hearing aid dispensers are licensed by The Hearing Aid Board in Manitoba.

Their voluntary association is called the Canadian Hearing Instrument Practitioners Society. That association’s Manitoba representative was not available to respond.

Robert Corbeil, the national executive director of the Canadian Hard of Hearing Awareness Association, says the lack of a price structure may be part of the problem.

“Because what we see out there is that there is no real price structure,” he said.

Corbeil added that some of the pricing strategies are “borderline almost like a trap.”

“They attract you and then they will offer you a very low price, and then they have to add this and add this, and that finally it costs a lot,” he said.

Richardson-Lipon agrees that many consumers don’t understand the price structure and suggested the industry may not be transparent about where those fees come in.

“If I get a bill, I like to see the breakdown, and so I’m not surprised that and it’s a good question,” she said.

It’s a question that Manitoba Health Minister Theresa Oswald has asked her officials to examine.

Oswald said she does not have a timeline for the review, but the work has already started.

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Hearing Aid Market Value To Be Worth Over 5000 Million By 2020

How much does hearing loss cost Canada, yearly? Around $20 billion, each year, as estimated by the Financial Post. There are about 7% of Canadian adults living with disabling hearing loss. This leads to lower quality of living as well as a higher rate of umemployment, amongst otherwise healthy adults.

More than 1.7 million adults are not treated for their hearing loss. Whether this is due to the hearing aids’ cost or the stigma associated with wearing hearing aids, is not exactly clear.

Amplifon focuses on empowering hearing-impaired adults by providing hearing aid solutions and the finest digital hearing aid technology. The hearing aids market is touted to grow to around 5 billion by 2020. Hearing loss costs approximately $11,800 per person, excluding the associated health care costs. Amplifon hopes to make quality of life better and more comfortable for those with hearing loss.

What Defines An Independent Hearing Aid Retailer

Many individuals may think that they operate independently. But, in addition to, and reiterating descriptions provided in an earlier report, the following points are to be considered when defining independent retail sales in general:

  • Completely responsible for his or her own business
  • Makes all the decisions for the store
  • Not accountable to shareholders
  • Every business decision rests on the owner
  • If independent of another, it is separated and not connected, so the first one is not affected or influenced by the second
  • The business relies solely on its unique name and reputation
  • Full decision making function for the business is held by the local owner, including the name, signage, brand, appearance, purchasing, etc.
  • The business is solely responsible for paying its own rent, marketing, and other expenses
  • It is not a vendor
  • And, perhaps the best indicator: when the owner lays awake at night wondering how the next payroll will be made

Major Drawback to Being Independent

Prices charged are likely to be higher than those charged at a retail chain or store. This generally results in being unable to order in bulk, and as a result, cannot offer bulk discounts to compete.

*A number of financial research firms in the United States and abroad follow the hearing industry on behalf of their clients. These include individual investors as well as institutional investors such as pension and hedge fund managers.


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Uk Hearing Loss Facts And Figures

In the UK, hearing impairment is a common condition. The Royal National Institute for Deaf People estimates that in the UK there are almost nine million hearing impaired people.

Approximately 28% of people who are hearing impaired are between 16-60 years of age, and 72% are over 60 years of age.

In terms of age-related hearing loss, about 71% of people who are hearing impaired are over 70 years of age. The severity of hearing impairment among this age group is as follows:

  • mild 38%,
  • moderate 52%, and
  • severe 10%.

Approximately 42% of people who are over 50 years of age have some kind of hearing impairment. The severity of hearing impairment among this age group is as follows:

  • mild 52%,
  • moderate 41%, and
  • severe 7%.

In the UK, each year, around 840 babies are born with a significant hearing impairment. About 1 in 1,000 children are deaf at three years of age.

Approximately 20,000 children between 0-15 years of age are moderately to severely deaf, and there are about 12,000 children between this age range who were born deaf.

Prevalence In Older Adults

The 6 Ways You Can Save Money on Hearing Aids – Applied Hearing Solutions
  • The National Institute on Deafness and Other Communication Disorders states“approximately one in three people in the United States between the ages of 65 and 74 has hearing loss, and nearly half of those older than 75 have difficulty hearing.”
  • Age is the strongest predictor of hearing loss among adults 91% of adults with hearing loss are aged 50 and older
  • Those older than 80 have the greatest amount of hearing loss
  • Adult men in their 50s are three times as likely to have hearing loss than women of the same age, but as they age, hearing loss rates become similar among the sexes
  • As women age, they may have more difficulty hearing at lower frequencies than do men. Overall, though, age-related hearing loss most often causes hearing loss in the high frequencies.

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Hearing Aid Industry Trends And Analysis

It is always a challenge to gauge how strong the hearing aid industry is each year because there are some merchandisers, such as Costco, which do not report their sales statistics. Assuming that the growth rate of the industry has been consistent in years before 2017, the retail sector could represent as much as 15% of the industry.

The evolution of technologies for the hearing aid industry is one of the most significant assets that contribute to the growth of revenues. Numerous products are much smaller than they were in the past, creating repetitive customer opportunities. New advancements allow people who may not have qualified for hearing aids in the past to benefit from new hearing opportunities.

We expect the trends seen in the U.S. and around the world to continue over the next 5-year forecast period ending in 2024 for the hearing aid industry. The number of firms will continue to remain relatively static thanks to the availability of bulk suppliers in major metropolitan areas. Look for a 4% average growth rate to be available as employment opportunities continue to surge forward as well.

Newborn And Infant Hearing Screening

Newborns Receiving Hearing Screening Before Age 1 Month

Reports on the Healthy People 2020 objective to increase the proportion of newborns who are screened for hearing loss before 1 month of age.

Infants With Possible Hearing Loss Receiving Hearing Evaluation Before Age 3 Months

Reports on the Healthy People 2020 objective to increase the proportion of newborns who receive audiologic evaluation before 3 months of age for infants who did not pass the hearing screening.

Infants With Hearing Loss Receiving Intervention Services Before Age 6 Months

Reports on the Healthy People 2020 objective to increase the proportion of infants with confirmed hearing loss who receive intervention services before 6 months of age.

Ambulatory Care Visits to U.S. Physicians Resulting in a Diagnosis of Otitis Media

Yearly number of ambulatory care visits that result in a diagnosis of otitis media, by age of the child patient.

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Private Vs Independent Sellers Of Hearing Aids

This is an important distinction, and necessary to understand how the POS channels contribute to U.S. hearing aid sales.

Although Figure 1 provides an interesting general overview, it does not show the market split contributions between the various groups comprising the private market. More specifically, it does not provide a breakdown between actual independent chains and the various buying groups, all of which are covered in the general term private market.

To show this breakdown, Figure 2 provides a 2016 split of the U.S. private market.2 This takes into consideration the manufacturers own retail , or in the case of Beltone or Miracle Ear where it is a clear franchise situation. While the latter two are considered independent, they are to be viewed as separate from a pure independent. For the buying groups like Amplifons Elite, GNs Audigy, Demants American Hearing Aid Associates, these would be considered independent, although they should still be seen as separate from a pure independent.

As a result of these differentiations, and based on referenced calculations, only 26% of the market consists of true, largely unaffiliated independents. And, even within this largely unaffiliated independent group, even they are captive to a large extent, because many of their purchasing agreements include loans, etc. that lock them in with one of the manufacturers. The difference is that they still run their own business.

Figure 2

Hearing Loss Facts In General

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According to data from the Centers for Disease Control and Prevention:

  • Nearly 16% of adults in the U.S. report hearing trouble.
  • Put another way, one of out of 5 men and one of out of 8 women report they have at least some trouble hearing.
  • The prevalence of hearing loss is twice as common as diabetes or cancer.
  • New Jersey had the lowest reported rates of hearing loss, and West Virginia had the highest
  • About 11% of Americans report tinnitus, or ringing in the ears

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What Can I Expect From An Audiological Evaluation

HistoryThe audiologist will perform a thorough assessment of the hearing mechanism, beginning with a history interview. History questions will focus on the following areas:

  • Conditions at birth or during adolescence that may have an impact on hearing.
  • Exposure to workplace, military, or recreational noise.
  • Medications prescribed for medical conditions.
  • Past surgeries.
  • Family traits and hereditary anomalies that may be associated with hearing loss.

Visual Inspection of Outer Ear and Ear DrumFollowing the history, the audiologist will examine the outer ear with an otoscope or video otoscope. The audiologist can observe any damage caused by the use of cotton applicators , trauma, or chronic infection. The audiologist can also observe the condition of the ear drum and determine whether the ear canal may have a buildup of earwax causing a hearing loss.

Audiologicial EvaluationAfter considering a patient’s history and performing a visual inspection of the outer ear, the audiologist will perform an audiological evaluation composed of a series of tests. These test may include but are not limited to:

  • Tympanometry to assess the status of the middle ear.
  • Pure tone thresholds by air conduction and often by bone conduction to determine the degree and type of hearing loss.
  • Tests of speech threshold and speech recognition to asses comprehension of complex signals.
  • Special tests of auditory function, such as otoacoustic emissions, brainstem auditory evoked response , or balance testing.

Taking Family & Friends Concerns Into Account

Ultimately hearing aids are an investment in the improvement of your quality of life and your budget has to be taken into account. It can be useful to break down the cost on a month-to-month basis and determine which technology level you can best afford. Financing option may also be available, and if you qualify you may opt for a 0% financing option up to 12 months.

It is also important that your familys concerns are taken into account. If you are listening to TV at loud levels, it will affect everyone in your household. In this case you may want to opt for a hearing aid which connects wirelessly to your TV via a TV Box. If family concerns involve issues communicating over the telephone then you should be looking at hearing aids that connect to your landline or mobile phone.

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Strong Recovery With Slight Lag In Va Dispensing

However, what HIAs 2021 sales figures indicate is a fast recovery for the private market and a slower recovery for the VA . This can especially be seen by comparing 2021 HIA figures to the pre-pandemic sales of 2019.

Figure 3a-b.A comparison of annual private/commercial hearing aid unit sales to VA dispensing activity from 2007-2021.

When compared to unit sales from 2 years ago , private/commercial practice sales in 2021 increased by 15% while the VA decreased its units dispensed by -0.7% . In particular, the VA experienced a -7.2% shortfall in units dispensed during Q1 2021 compared to the same period in 2019, which coincided with a second wave of Covid-19 cases that may have put the brakes on dispensing to eligible service members. Although the Covid-19 vaccines began to appear in December 2020, recall that a second wave of cases occurred at different times and in different regions, most markedly during the first quarter of 2021.

Like the VA, the private/commercial market also had a slightly slower sales recovery rate in Q1 2021 than in the remainder of the yearbut still healthy growth. Private sector hearing aid sales kicked into high gear in Q2 and Q3, with sales 21.8% and 17.1% higher than in 2019, respectively . By this same gauge, the fourth quarter of 2021 saw a slower sales growth rate of 8.7%, albeit against a relatively strong comparison base in 2019.

Table 1. Quarterly and annual hearing aid unit sales in 2021 compared with 2020 and pre-pandemic 2019 .

Questions To Ask When You Shop For Costco Hearing Aids

Why Do Hearing Aids Cost So Much? | Miracle-Ear

Buying hearing aids can be very confusing, especially if youve never worn them before. There will be plenty of options to consider, even after youve chosen a brand and general feature set that youre comfortable with. Your overall costs will vary depending on which models, features, and accessories you buy. Here are a few things to ask about at Costco:

Whats the net when considering Costco for your hearing aids? Even with costs for extras, you can expect to pay less than at a private audiology practice. You can also expect to get ongoing service and support from licensed hearing aid professionals. And you can expect a good selection of high-performance products with plenty of accessories and connectivity options. But if youre in the market for the latest and greatest premium models from the top hearing aid brands, or if you want personal attention from a doctor of audiology, you might want to also visit a private audiology practice to compare.

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